The Moodies Travel Journey Digital Awards 2021 – with the winners revealed during the Virtual Travel Retail Expo – highlighted social and digital media campaigns, communications and commerce that were delivered during one of the most challenging periods in the travel sector’s history. Importantly, they also celebrated the resilience, innovation and excellence of our industry during its most difficult time.

The eighth edition of the prestigious annual awards had a special focus on the industry’s COVID-19 response, and related marketing campaigns, as our list of winners shows.

The judges were looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.

Entries were judged on:

Total budget & objectives Target audience & strategy Implementation & creativity Results & evaluation Quantifiable impact

Customer engagement, quality of content, incentive to spend and impact on the traveller experience were also considered. The Moodie Davitt Report Founder & Chairman Martin Moodie said: “We were overwhelmed by the quality of the entries, as indeed we have been in the previous years.

“Digital communication and ecommerce in our industries has really come so far since we launched this programme and, as you know, the global pandemic, the COVID-19 crisis, has accelerated the role of digital in our world.”