Travel retail highlights
A bold beauty statement
Vibrant visuals, gifting and interactive phygital features were key aspects of one of LVMH-owned beauty brand Givenchy’s biggest travel retail activations to date.
The Givenchy Le Rouge Outpost ran between 1 October and 30 November at Bangkok Suvarnabhumi International Airport in partnership with King Power International Group (Thailand).
With bold black and red colours, the pop-up showcased Givenchy’s most popular make-up, skincare and fragrance collections with a special focus on lips. Lip and face bars offered the chance to try out products, while an ‘Art of Gifting’ zone allowed customers to engrave their Givenchy lipstick tubes.
The outpost also offered plenty of interactive phygital features including a digital photobooth and an instant temporary tattoo printer. Both features allowed travelling shoppers to take home a digital or physical souvenir of their Givenchy experience, in what was an ultra-modern and powerful activation, and one of the best of 2019.
‘This is Couture’: The Givenchy Le Rouge pop-up was hard to miss as it featured a striking red and black retail design
Red alert: Givenchy’s new ‘Le Rouge’ lipstick range was the unmistakable focus of the outpost
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The Moodie Davitt eZine
Issue 273 | 12 December 2019
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