Taking out the trash
Welcome to Duty Calls. This regular feature aims to shine a light on some of the most laudable examples of altruism and sustainability within the travel retail industry by companies that go beyond the call of duty.
Earlier this year, Ever Rich staff collected 11,000kg of waste in a superb 150-day environmental campaign – and also achieved huge traction on social media.
Ever Rich used video footage from the ‘Trash Tag Challenge’ to create a short film (in Chinese only) which was launched on Ever Rich’s Facebook page. This went on to achieve more than half a million views and over 8,000 shares, rapidly spreading the word.
Staff from travel retailer Ever Rich Duty Free gave up their time to remove 11,000kg of waste from land and sea locations in a 150-day environmental clean-up campaign earlier this year.
Running from Earth Day on 22 April to 30 September the employees answered Ever Rich’s call to participate in a ‘Trash Tag Challenge’.
The principle of the challenge was to take a picture of a place where trash has accumulated and clean up the chosen area. When complete, a second photo was taken of the spot to create a before/after image showing the transformation. This was then shared on social media using the hashtag #TrashTagChallenge to raise awareness of waste issues and encourage others to do the same.
Ever Rich said that this initiative is the company’s response to its commitment to act on two of the UN’s Sustainable Development Goals. Specifically these are goal 14: life below water, and goal 15: life on land.
Ever Rich staff from Keelung, Taipei, Taoyuan, Taichung, Kaohsiung, Green Island, Xiao Liuqiu, Kinmen and Penghu participated in the challenge.
Rising to the challenge: Ever Rich staff pose for the camera after completing a beach clean-up
In addition to collating data such as trash type, weight, and number of participants, Ever Rich selected what it considered to be the ten most creative photos taken by employees from the challenge.
The images were then uploaded to Ever Rich social media platforms and the public was invited to vote for their favourites and participate in a prize draw. The draw winners won products specially-made from recycled plastic or glass.
Ever Rich said its wider aim was to encourage more people to “develop a deeper sense of responsibility for safeguarding the environment of our homeland” and to stimulate practical action in addressing environmental concerns.
Beaches, streets, parks and other previously trash-ridden areas benefited from the work of Ever Rich staff, who commemorated their work with social media-friendly images
The Moodie Davitt e-Zine Duty Calls feature highlights environmental and socially responsible initiatives around the globe where people and the planet are the priority. If you have CSR projects, big or small, that you would like featured in Duty Calls, please contact Jason Holland at Jason@MoodieDavittReport.com
The Moodie Davitt eZine
Issue 273 | 12 December 2019
The Moodie Davitt eZine is published 20 times per year by The Moodie Davitt Report (Moodie International Ltd).
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