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  • Pages
01 The Moodie Davitt e-Zine 249
02 Frédéric Malle
03 User guide
04 Contents
05 OTG
06 Travel retail highlights
07 Scorpio
08 Travel retail highlights 2
09 Lalique
10 Travel retail highlights 3
11 Peuch & Besse
12 Travel retail highlights 4
13 Kavalan
14 Hennessy
15 Amorepacific
16 Cannes 2018
17 Cannes 2018 2
18 The Data Circle
19 Cannes 2018 3
20 Dufry
21 Cannes 2018 4
22 Cannes 2018 5
23 Shiseido
24 Cannes 2018 6
25 Cannes 2018 7
26 Moodie Insights
27 Cannes 2018 8
28 Cannes 2018 9
29 The Trinity Forum
30 Duty Calls
31 Sense of Place
32 e-Zine Spotlight Series
33 Stock Watch
34 The Front Line
35 The Foodie Report
36 Caviar House
37 Food & Beverage highlights
38 Food & Beverage highlights 2
39 Food & Beverage highlights 3
40 Canteen
41 casualfood
42 Haiti

Travel retail highlights

Whisky is coming


The wall has fallen. The White Walkers are coming. And while fans of HBO series Game of Thrones will have to wait a little longer to learn the fates of Daenerys, Jon Snow et al, Johnnie Walker is making that wait a little easier – or at least tastier.

Brand owner Diageo has unveiled a limited-edition Johnnie Walker Scotch whisky called White Walker by Johnnie Walker. Created in partnership with HBO, it marks the first of a series of special editions inspired by the wonderful world of Westeros.

Inspired by the fearsome White Walkers – an ancient race of humanoid ice creatures – the classic Johnnie Walker bottle has been transformed with an icy blue design featuring the signature Striding Man clad in armour. The Scotch is best served straight from the freezer and, when properly chilled, temperature-sensitive ink will reveal another layer of the design.

If you’re thinking of venturing into the Frozen North, a stiff drink is surely called for. Winter, after all, is finally here.

New look: The Johnnie Walker Striding Man is clad in White Walker armour in the bottle’s design.

Love at first sip: Game of Thrones star Nikolaj Coster-Waldau, who plays Jaime Lannister, with the new whisky.

Eye of the storm: Diageo’s teaser video for White Walker by Johnnie Walker.


The Moodie Davitt e-Zine | Issue 249 | 11 October 2018