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  • Pages
  • Editions
01 The Moodie Davitt e-Zine 248
02 Estée Lauder
03 Contents
04 Coty
05 Travel retail highlights
06 Trussardi
07 Travel retail highlights 2
08 Remy
09 Travel retail highlights 3
10 Romamor
11 Travel retail highlights 4
12 Laboratoire Nuxe
13 Travel retail highlights 5
14 Shiseido
15 Travel retail highlights 6
16 Dunhill
17 Travel retail highlights 7
18 Formia
19 Seva Duty Free
20 Daniel Wellington
21 Heinemann 1
22 Brown Forman
23 Heinemann 2
24 Godiva
25 Heinemann 3
26 Diesel
27 Heinemann 4
28 Ferrero
29 Heinemann 5
30 Scorpio
31 Heinemann 6
32 DFASS
33 Heinemann 7
34 Data Circle
35 Airport Lounge Development
36 HIHH
37 Travel retail's positive disruptors and innovators
38 2H Media
39 Airports as Artports
40 Moodie Insights
41 Sense of Place
42 Dufry
43 Stock Watch
44 e-Zine Specials
45 The Front Line
46 The Trinity Forum

Travel retail highlights

Promotional pay-off


Competitions and discounts abound in Dubai Duty Free’s Chinese Mid-Autumn Festival promotion, which has been created in cooperation with UnionPay International. Traditional Chinese blooming flower imagery, Chinese Goddess of Moon displays and decorative hanging lanterns adorn the themed areas. In a neat touch, some of Dubai Duty Free’s 798 Chinese staff gave away 5,000 moon cakes to departing Chinese passengers on 23 September.

Chinese passengers now account for 4% of traffic at Dubai International but around 17% of spend at Dubai Duty Free. And the retailer’s partnership with UnionPay is another reason to celebrate. It has so far been effective in reaching Chinese travellers, generating US$86.32 million in sales (4.7% of the total) in 2017. That trend has continued so far this year, with US$81.22 million in sales to the end of August.

Targeting a key consumer: One of Dubai Duty Free’s Chinese Mid-Autumn Festival themed areas in Concourse A.

A UnionPay digital display at Dubai Duty Free’s store in the Concourse C Control Tower area.

Engaging the customers: Chinese travellers received moon cakes from Dubai Duty Free staff.


The Moodie Davitt e-Zine | Issue 248 | 28 September 2018