Travel retail highlights

“Who will you make happy today?” It’s an interesting and engaging campaign slogan, and one which Lancôme Travel Retail Asia Pacific, The Shilla Duty Free and Changi Airport Group attempted to embody in a pop-up store at Singapore Changi. Lancôme was unveiling its new feminine fragrance, La Vie Est Belle Flowers of Happiness, in a major world-first launch at the airport. Happiness at the pop-up was shared through a variety of interactive and immersive features, including a cocktail bar serving four blends inspired by Lancôme fragrances, and a digital photobooth. Most intriguing of all though was an interactive sampling machine that recommended Lancôme fragrances based on travellers’ personal preferences, and offered the fragrance samples in a pair for sharing with a loved one.