The FAB eZine
Paradies Lagardère launches campaign as path to recovery begins
Leading North American travel services provider Paradies Lagardère this week launches a campaign aimed at airport partners and travellers as the business slowly resumes.
More Safety. More Selection. More Service. These are the platforms on which travel retailer and restaurateur Paradies Lagardère is building the gradual opening up of business across its North American airport network.
The ‘More’ campaign, launched this week, focuses on not only the retailer’s safety efforts, but also shares information on its updated product selection and service in these changed times.
“We must all work together to weather this crisis and greatly appreciate the relief provided thus far by most of our airports”
Promising More Safety, Paradies Lagardère says that all employees have attended training sessions on the most effective safety procedures, and are taking part in on-site temperature checks.
Enhanced in-store features include touchless menus in restaurants and signage to remind customers of social distancing, as well as an enhanced cleaning schedule. At tills, plexiglass guards have been introduced and contact-free payment is widely available.
Highlighting More Selection, the retailer notes that buying teams have sourced new products that are adapted to the changed world of travel. These include bundle packages of personal protective equipment (PPE), no-touch smart keys, disinfectant wipes, decorative face masks and new apparel. In its restaurant operations, Paradies Lagardère has introduced updated menus that allow for more carry-out options.
In the campaign, Paradies Lagardère is also putting the spotlight on its offer of More Service. The retailer says it wants to emphasise that staff might be wearing masks and be two metres (or six feet) away, but it is still committed to the safety and satisfaction of its partners and customers.
Paradies Lagardère is gearing up for the return of travellers
In a message to the retailer’s airport and business partners introducing them to the campaign, Paradies Lagardère President & CEO Gregg Paradies says: “Our company has been around since 1960 and has successfully navigated many difficult challenges over the years. Unquestionably, the COVID-19 impact is by far the greatest challenge we, and our great industry, have faced yet. We must all work together to weather this crisis and greatly appreciate the relief provided thus far by most of our airports, who see us as true partners.”
The retailer is emphasising more safety, selection and service across retail and F&B
The Moodie Davitt eZine
Issue 280 | 3 June 2020
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