CONSUMER NEED STATES
The Perfect Condition driver links to each of the other nine and acts as a call to action about the quality and reputation of the confectionery business.
Put simply, it is about ensuring products are in perfect physical condition throughout the complex global supply chain that exists in travel retail, and that they deliver against shopper and consumer expectations.
In a world where consumers are ever more demanding about the products they buy – their ingredients, packaging and the values that companies they purchase from stand for – this is a critical driver that connects all of the others.
Ensuring products are in perfect physical condition throughout a complex global supply chain to deliver against shopper & consumer expectations
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