SENSE OF PURPOSE
THE FUTURE OF BEAUTY
Leveraging the latest beauty tech innovations, L’Oréal Groupe is committed to creating products that meet evolving consumer needs. Below, we highlight some of the Groupe’s most innovative beauty-tech innovations as it continues on its mission to invent the beauty of the future.
SENSE OF PURPOSE
THE FUTURE OF BEAUTY
Leveraging the latest beauty tech innovations, L’Oréal Groupe is committed to creating products that meet evolving consumer needs. Below, we highlight some of the Groupe’s most innovative beauty-tech innovations as it continues on its mission to invent the beauty of the future.
YSL Beauty Scent Station
YSL Beauty Scent Station is a state-of-the-art, in-store experience that leverages neuroscience to provide personalised fragrance recommendations. The technology premiered at the YSL Beauty Innovation Lab pop-up in Dubai Mall from 16 to 28 December, 2021.
In an industry-first, the YSL Scent Station is a neuro-connected headset that uses EEG (electroencephalography). The 25-minute diagnosis reveals customers’ true olfactory profiles and lets their brains do the talking.
Yves Saint Laurent Beauté International General Manager Stephan Bezy comments, “This immersive experience connects fragrance preference to emotion for the first time. It’s a huge technological breakthrough that will help decode what consumers want to smell as he or she discovers new fragrances. We’re excited to empower consumers with powerful insights and help make their search for the perfect scent both easier and grounded in how it makes them feel.”
Lancôme Skin Screen
In continuing to develop its own beauty-tech services, Lancôme developed Skin Screen, an exclusive, cutting-edge skin analysis service. Inspired by clinical studies and dermatologist-approved devices, Skin Screen offers the most accurate imaging system available. It represents a breakthrough combination of tri-polar light technology, artificial intelligence and advanced algorithms to measure 13 skin clinical parameters:
Lancôme Skin Screen performs a simple yet thorough skin analysis, which is accompanied by a score determined based on dermatological evaluations and normalised to a 0-100 range. The Lancôme Beauty Advisor then explains the different results obtained for each skin concern and delivers skincare advice in-store by suggesting a tailor-made skin routine.
Pro 1:1 by SkinCeuticals
The SkinCeuticals Pro 1:1 Virtual Consultation allows consumers to experience a private one-on-one video consultation with a medical aesthetic professional. Powered by Booxi and Modiface, the service assesses each customer’s specific skin needs and provides a personalised regimen to help them on their skincare journey. The technology made its travel retail debut at the SkinCeuticals Antioxidant Lab at the Sanya International Duty Free Shopping Complex. Following their one-on-one consultation, a full automated email journey supports consumers every step of the way, from product reminders to follow-up appointments.
YSL Beauty Rouge Sur Mesure
YSL Beauty Rouge Sur Mesure is a smart device that enables home consumers to create their very own versions of the iconic YSL’s Velvet Cream Matte Finish lipstick.
Created by L’Oréal’s Technology Incubator, the lid of the device functions as a compact luxury case, so users can take their personalised products wherever they go. Yves Saint Laurent Rouge Sur Mesure is available worldwide this year.
Personalised Hair E-diagnosis by Kérastase
Kérastase has revealed a new personalised haircare diagnostic service. First offered as an exclusive preview on the brand’s US website, the service underscores Kérastase's professional expertise in haircare. The brand is offering online services to listen to consumers’ needs and provide them with the right answers and the best-suited products for their individual hair needs.
La Roche-Posay Spotscan
The result of years of research, Effaclar Spotscan is an artificial intelligence algorithm based on more than 6,000 photos of all ethnicities with acne. The technology can evaluate the severity of acne. To scientifically verify the accuracy of the algorithm, La Roche-Posay carried out a clinical study on 53 acne patients supervised by three dermatologists.
Lancôme Le Teint Particulier
The Lancôme La Teint Particulier helps customers find the perfect foundation shade in-store. A Lancôme Beauty Advisor accompanies each customer and begins the consultation by scanning their skin in three different locations to precisely analyse their skin type and shade. The algorithm makes it possible to choose the perfect shade for every skin tone and creates a personalised formula in-store within 20 minutes.
