FROM THE EDITOR
PURPOSE-DRIVEN BEAUTY
FROM THE EDITOR
PURPOSE-DRIVEN BEAUTY
Welcome to the latest edition of The Moodie Davitt Spotlight Series eZine, where we detail L’Oréal Groupe’s Sense of Purpose – ‘To create the beauty that moves the world’.
As one of the world’s leading beauty houses and one of travel retail’s prime beauty players, L’Oréal Groupe has a key role to play in ensuring the industry’s sustainable future.
We present L’Oréal Groupe’s Sense of Purpose in its entirety, a compelling manifesto that reflects the beauty giant’s enduring commitment to championing women and protecting the planet.
The manifesto also expresses the company’s commitment to the pioneering spirit of its founder, Eugène Schueller, a chemist who created a small hair colour company in 1909 that would quickly grow to become one of the most influential beauty companies of our times.
In these pages, we illustrate the pillars that drive L’Oréal Groupe’s purpose-driven approach to business. These include Diversity & Inclusion, Fighting Climate Change, Protecting Biodiversity; Green Sciences and The Future of Beauty.
Beauty comes in many shades, which is why L’Oréal Groupe's mission is to become an inclusive sector leader. We highlight the company's numerous projects that promote diversity, equality & inclusion both internally and externally.
Since the launch of the ‘L’Oréal for the Future’ roadmap in 2020, the Group has stepped up its efforts to minimise its carbon footprint and protect biodiversity. We track the progress of its environmental commitments as it aims to reduce greenhouse gas emissions across all products by -50% and transition 100% of all sites to renewable energy by 2030.
We also take a closer look at L’Oréal Groupe’s efforts to reduce the use of virgin plastic and source raw materials responsibly and ethically.
As consumer demand for more eco-friendly products grow, L’Oréal Groupe believes that nature is the future of beauty. We track the beauty house’s transition to Green Sciences; an approach that draws inspiration from nature to accelerate innovation and works towards more natural, yet effective products.
To invent the beauty of the future, L’Oréal Groupe needs to become a company of the future. As the company continues to push the boundaries of innovation, we highlight its most cutting-edge beauty-tech innovations and their recent applications in travel retail.
In a compelling interview, we speak to L’Oréal Groupe Chief Corporate Affairs and Engagement Officer Blanca Juti who discusses how the Group’s Sense of Purpose can be a ‘powerful force for good’. According to Juti, this purpose is more than just a catchphrase, but rather a ‘North Star’ that guides all the company’s actions and decisions.
We trust that you will enjoy this special publication, which details L’Oréal Groupe’s mission to create beauty that is inclusive, responsible, and caring for both people and the planet. As the Groupe continues to create beauty that moves the world, we too hope that these pages inspire you to let your purpose guide you now and in the future.
- The Moodie Davitt Report Brands Editor & Digital Marketing Manager Hannah Tan-Gillies
