Lunar New Year in Travel Retail

Celebrating the Year of the Rabbit II

L’Oréal Paris lifts off with ‘Space Odyssey’ campaign in Hainan

L’Oréal Paris Travel Retail has partnered with China Duty Free Group (CDFG) to welcome the Year of the Rabbit with a ‘Space Odyssey’ themed pop-up campaign in Hainan. The pop-up is running at the Sanya International Duty Free Shopping Complex in Haitang Bay throughout January.

The animation shines the light on L’Oréal Paris’ new travel retail exclusives including the Revitalift Filler Eye Cream for Face in 65ml and Youth Code Ferment Pre-Essence in 115ml expressions.

The vibrant red and gold pop-up takes travellers on a journey through space through eye-catching displays and interactive retailtainment elements. Guided by on-site brand ambassadors, travellers can customise their own L’Oréal Paris spaceship and launch their bespoke new year wishes into space. Afterwards, they receive a festive L’Oréal Paris tote bag as a souvenir for participating.

At the product experience zone, travellers are introduced to two of the brand’s best-selling travel retail-exclusive jumbo formats, which offer added value for money. With every purchase of the exclusive jumbo size, travellers receive a L’Oréal Paris travel deluxe mini set.

To extend the campaign’s reach online, L’Oréal Paris teamed up with Chinese actor 徐海乔 and KOLs 毛小星Ryan and 明仔和二毛子 for a livestream, who shared their skincare secrets with fans. The livestream was broadcast on CDFG’s Weibo and WeChat channels on 14 January.

To elevate the Lunar New Year festivities, L’Oréal Paris is hosting a 30-minute festive light show at the pop-up every weekend of January.

“We are pleased to celebrate the Year of the Rabbit with the launch of our exclusive travel retail Jumbo bestsellers providing good value to our shoppers,” commented L’Oréal Paris Travel Retail Asia Pacific. General Manager Arnaud Darde. “This well integrated offline to online collaboration will certainly help to create a seamless consumer experience and generate more excitement for travellers across Asia Pacific.”

Foreo builds Hainan showcase in advance of Lunar New Year

In the run-up to the Lunar New Year holidays, Hainan Tourism Duty Free Shopping Complex (HTDF) in Sanya opened a pop-up store in association with twin Swedish wellbeing brands Foreo and FAQ.

The ‘One-stop Home Spa Experience’ boutique allows customers to take a close look at the complete skincare routine of Foreo and FAQ products, including cleansing, hydration and lifting and firming anti-ageing. Featured products include FAQ 101, FAQ 102, Luna 4, Luna 4 mini, Luna 4 go, Bear and UFO 2.

At the TFWA World Exhibition in Cannes, The Moodie Davitt Report Founder & Chairman Martin Moodie caught up with Foreo Global Travel Retail Director Gary Leong for this film interview

The much-anticipated new Luna 4 collection from Foreo makes its debut, with a collection that features the latest skin cleansing technology.

The campaign aims to provide hands-on experience of Foreo and FAQ, teaching consumers how to use them and about the products’ benefits.

During the campaign, anyone who publishes related content about the pop-up on WeChat/Weibo/ Xiaohongshu (Little Red Book) receives a Foreo 20ml facial wash while stocks last. The brand is also featuring special customer offers during the Chinese New Year holiday period.

Foreo (now complemented by sister brand FAQ) has been one of travel retail’s big success stories of recent times, playing a starring role in the beauty-tech and wellbeing categories

Times DF launches ‘Towards Hope and Good Fortune’ campaign

Times Haikou Mission Hills Duty Free City in Hainan has launched a vibrant Chinese New Year promotional campaign themed ‘Towards Hope and Good Fortune’.

Times DF is a partnership between licence holder Shenzhen Duty-Free Group and DFS Group.

The campaign includes an array of shopper incentives including coupon offers, special packages, Chinese New Year-themed products and more.

DFS invites shoppers to hop into good fortune

Retail moves fast, never more so than when one festive season follows hot on the heels of another. That’s certainly the case with Chinese New Year 2023, which falls on 22 January, much earlier than 2022’s 1 February or 2021’s 12 February.

That’s just 28 days after Christmas and DFS Group in Hong Kong has transitioned to a new promotional campaign with trademark efficiency, gusto and style at its T Galleria Beauty by DFS in Hysan Place, Causeway Bay.

‘Hop into good fortune’ runs this year’s tagline, a whimsical reference to the Chinese Year of the Rabbit.

“From Our Home to Yours” — Royal Salute and Martell launch Lunar New Year pop-up at Changi

Pernod Ricard Global Travel Retail has launched a Lunar New Year pop-up in Singapore Changi Airport from its brand Royal Salute and Martell.

The ‘From Our Home to Yours’ gifting experience is located in Terminal 3 and offers a wide range of limited-edition and best-selling products from the Cognac and whisky brands. The animation is dressed in vibrant red and gold blooms and invites travellers to experience the Royal Salute 21YO Signature & Peated Blend and Martell Cordon Bleu through complimentary tasting sessions.

Travellers will be able to shop the limited-edition Royal Salute 21YO Lunar New expression at the animation. The collectible bottle was designed by Chinese illustrator Trajan Jia and features an intricate swirl of Lunar New Year elements and Royal Salute motifs that blend eastern and western influences.

The 55sq m space is a retailtainment showcase and features digital screens and tablets for travellers to experience Royal Salute and Martell’s limited-edition video content.

A photo space, complete with themed props, is a standout feature of the pop-up. Here, travellers can take photos as memorable keepsakes of their visit and share them on social media. Travellers can contribute to the décor of the photo space by making a wish and writing it on a red ribbon, before attaching it to the pop-up, creating a memorable and personal shopping experience.

All purchases of Martell Cordon Blue are accompanied by traditional Chinese ‘red envelopes’ which are given as gifts during the Lunar New Year holidays. Shoppers also receive a complimentary Lunar New Year gift bag with every purchase.

“We know that the gifting season is a special opportunity to connect with loved ones across the globe,” commented Pernod Ricard Global Travel Retail Vice President of Marketing Liya Zhang.

“The ‘From Our Home to Yours’ experience at Changi Airport is our third experiential pop-up in Terminal 3 over the past 4 months, and it truly embodies the spirit of the gifting season and Lunar New Year in a unique and vibrant way. We hope to continue creating memorable and personal gifting experiences for travelling shoppers.”

“In line with the gifting tradition of Lunar New Year and creating memories, we’re excited to be partnering Pernod Ricard and Lotte to bring the “From Our Home to Yours” pop-up to life,” added Changi Airport Group Managing Director for Airside Concessions Teo Chew Hoon. “With this immersive gifting experience, we hope travellers will not only take home some of the world’s finest Cognac or whisky, but an experience to be remembered.”

Lotte Travel Retail Singapore Managing Director Edward Im added, “We are proud to see the partnership between Lotte and Pernod Ricard go from strength to strength with this third iteration in a series of experiential pop-ups. The ‘From Our Home to Yours’ theme is exactly what our customers will be looking to engage with during this key gifting period.”

Duty Free Philippines enters into the Lunar New Year spirit

In a further signal of the importance of the Lunar New Year celebrations to travel retailers and consumers across Asia Pacific and worldwide, Duty Free Philippines (DFP) is celebrating the period with a three-day promotional shopping event.

The ‘Chinese New Year Jan-Pack Sale’ promotion runs from 21 to 23 January, offering discounts of up to -20% on selected items and brands. Shoppers can receive the discount at the downtown Fiestamall in Parañaque City on 21 January and at Luxe Duty Free in Pasay City on 22-23 January.

Aside from the shopping discounts, DFP will present traditional lion and dragon dances on 23 January at Fiestamall and Luxe Duty Free.

DFP is also inviting shoppers to join a Chinese Wishing Ceremony to be led by Feng Shui master Patrick Lim Hernandez at Luxe Duty Free.

Shoppers can enjoy up to -20 discounts on selected items at the Luxe Duty Free in Pasay City, Metro Manila during the promotional campaign {All photos: Luxe Duty Free}

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