1998

The Estée Lauder Companies Inc. launches the Bobbi Brown, La Mer and M∙A∙C Cosmetics brands into global travel retail.

All three brands have subsequently made an indelible mark in the channel, synonymous with newness, brilliant customer service, and engaging activations.

Bobbi Brown was founded in 1991 by makeup artist turned entrepreneur Bobbi Brown. The prestige beauty brand offers universally flattering cosmetics products that empower women to embrace and enhance their individual beauty.

Thirty years on in describing that inclusive appeal, Sandra Main, Global Brand President, Bobbi Brown and La Mer comments, “Bobbi Brown stands for uncompromising quality, individual beauty and celebrating the confidence of women.”

Founded by aerospace physicist Dr. Max Huber, La Mer is the result of 6,000 experiments and 12 years of research on skin health. The brand’s hero Crème de la Mer has grown a cult-following among beauty fans around the world.

“La Mer is not just a product or a brand,” adds Main. “It is a story, a very personal story but one that resonates across our many loyal consumers and is the foundation of our products’ iconic status.”

M∙A∙C Cosmetics is a pioneer in inclusive beauty, embracing all consumers, regardless of colour, culture and age.

Following its ‘All Ages, All Races, All Genders’ mantra, M∙A∙C Cosmetics has grown to become a global authority on makeup. Perhaps more importantly, M∙A∙C Cosmetics has raised over US$500 million through its VIVA Glam Lipstick launches to support charitable causes for women, girls, the LGBTQIA+ community and victims of HIV/AIDS.

Reflecting on that heritage, Philippe Pinatel, Global President, M∙A∙C Cosmetics says, “Through our brand-building capabilities, digital-first culture and unique product development expertise, M∙A∙C continues to transform for the future while remaining true to our core values of diversity, originality and individuality.”