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  • Editions
01 The Moodie Davitt e-Zine 247
02 Estée Lauder
03 Contents
04 Coty
05 Travel retail highlights
06 Remy
07 Travel retail highlights
08 Interparfums USA
09 Travel retail highlights
10 Laboratoire Nuxe
11 Travel retail highlights
12 Mars
13 Travel retail highlights
14 Daniel Wellington
15 Travel retail highlights
16 Data Circle
17 Travel retail highlights
18 Brown Forman
19 Philip Morris International
20 Mondelez
21 Dufry at Heathrow T3
22 Revlon
23 Dufry at Heathrow T3
24 Chase
25 Dufry at Heathrow T3
26 Data Circle
27 Dufry at Heathrow T3
28 Moodie Insights
29 Dufry at Heathrow T3
30 e-Zine Specials
31 Dufry at Heathrow T3
32 Dufry at Heathrow T3 02
33 Dufry
34 Dufry at Heathrow T3 03
35 Airports as Artports
36 Lagardère Travel Retail
37 Sense of Place
38 Moodie Insights
39 Stock Watch
40 The Front Line
41 The Trinity Forum

Sunglasses enter the

Main Frame

within 'luxury' offer


World Duty Free has long majored on sunglasses as a category and that's where it succeeds most in what it dubs its luxury offer, positioned to the right of the second long stretch of beauty products.

In reality, it's more 'affordable luxury' to quote trade-speak (Heathrow's stand-alone boutique line-up, some run by World Duty Free, caters for the real luxury market) with a range of well-proven mid-range watches and jewellery brands. The offer includes the ever-consistent Swarovski and the equally proven Swatch Group favourites; Rado, Tissot and, of course, Swatch itself.

The major talking point within sunglasses is a new illuminated shelving system, dubbed internally 'the sheet of light', which gives the impression that the models are floating. This neat display concept, unique to Dufry, makes its global debut for the travel retailer at Terminal 3. As the image below shows, it's clean, bright and effective in encouraging consumers to try on different styles and models.

The range is impressive too. Over 1,200 styles from 42 different brands are offered, including personalised units for blockbuster labels such as Ray-Ban and Oakley, plus new names such as British brand Taylor Morris, founded in 2013 by Hugo Taylor and Charlie Morris.

Reflective moments: A consumer tries on different models from the 'sheet of light'.

A great brand range and the new display concept combine to make the sunglasses zone one of the T3 stand-outs.

The classy Gucci watches fit-out serves as a focal point in the store.

Accessible luxury: The line-up of proven mid-range performers is a tried and tested formula for World Duty Free.


The Moodie Davitt e-Zine | Issue 247 | 24 September 2018