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01 Cover
02 Qatar Advert
03 Sydney Advert
04 ELC
05 Ed Desk
06 Shiseido D&G Advert
07 L'Oreal Si Advert
08 Shiseido Advert
09 Patron Advert
10 Contents
11 King Power Advert
12 Moroccan Oil Advert
13 MM Introduction
14 Shilla Advert
15 Dufry I
16 Chase Advert
17 Dufry II
18 William Grant Advert
19 Dufry III
20 Beluga Advert
21 Dubai
22 Starboard
23 Carnival
24 L'Oreal Paris Advert
25 Shilla Intro
26 Shilla TP 1
27 Shilla TP 2
28 Dr Jart Advert
29 Shilla TP 3
30 Fredric Malle
31 Shilla TP 4
32 Shilla TP 5
33 Eu Yan Sang Advert
34 Shilla TP 6
35 Shilla TP 7
36 Estee Lauder Advert
37 Shilla TP 8
38 Shilla View from the top
39 Shiseido NARS Advert
40 CDF Intro
41 CDF Chen
42 CDF Lagardere
43 CDF TP 1
44 CDF TP 2
45 CDF TP 3
46 CDF TP 4
47 CDF TP 5
48 CDF TP 6
49 CDF TP 7
50 CDF Overview
51 CDF Cruise
52 CDF Top 25
53 Lagardere
54 TFWA
55 Dufry Advert
56 Seva
57 DFS Auckland
58 PMI
59 Safilo
60 M1ndset Advert
61 Foodie Pink Fish
62 Moodie Insights
63 Euroitalia
64 Gerry Munday

On location • Heathrow Airport


Maison Christian Dior and the art of story telling

The Heathrow execution pays homage to the original Maison Christian Dior in Paris

Undoubtedly one of the talking points of the entire Heathrow Airport shopping offer is the visually stunning Maison Christian Dior boutique. This is the first European travel retail execution of the concept and it’s been done to splendid effect.

Beauty brands don’t come much more lustrous than Dior, but here we see the house in a different incarnation: a purveyor of boutique, individualistic lines, all beautifully coloured, bottled and presented.

The shelving pays homage to the window frames at the original Maison, the scents to the house’s long traditional of crafting fine, often esoteric fragrances. Such exquisite in-store conceptualisation and execution offers the perfect illustration of what travel retail, played out on some of the great travel stages of the world, can achieve if only it dares.

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Maison Christian Dior is ideally placed on a sweeping curve of the walk-through store, adjacent to other big-name brands


The Moodie Davitt Report • The Online Magazine • October 2018