It’s a first for the brand, a first for airport retail, a first for travelling consumers. We’re talking the magnificent Hennessy Boutique, one of the crowning glories of Duty Zero by cdf.

This expansive, elegant, experiential facility from the world’s most popular Cognac brand breaks new ground in travel retail, bringing a rarified yet accessible dimenson to how the great French brandy is showcased in the channel (and the value it places upon it). What you see here tells only part of the story; click through for our special report on the late September completion (and Grand Opening) of the fit-out.

This is something right out of the (travel retail) box. An extraordinary, immersive experience.