SK-II and CDFG offer next-level personalisation with ‘House of Miracles’ pop-up in Hainan

The experience begins digitally with The Miracle Generator. At the entrance, shoppers are invited to download the WeChat Mini Program digital companion, where they can collect and grow Miracles as they explore the physical store. They can also customise their Miracles while waiting in line to check out. The Miracles Tester Bar greets visitors as they enter the physical pop-up space. Designed as an ode to Pitera, the Miracle Chandelier and Tester Bar delights shoppers with a vibrant light celebration whenever a customer picks up a bottle of the hero skincare line.

Afterwards, shoppers visit The Wall of Miracles, where they learn about Pitera and SK-II hero products through engaging and intuitive eye-tracking technology. By simply looking at The Wall of Miracles, shoppers can discover more about Pitera and how it powers SK-II’s products.

At check-out, shoppers are invited to scan their personalised Miracles from the WeChat Mini Program and broadcast them onto the store’s interactive digital LED screens. The floor-to-ceiling digital displays enable shoppers to adapt the store façade with their own customised Miracles – allowing for elevated personalisation across both the online and offline realms. According to SK-II, The House of Miracles pop-up underlines its commitment to retail innovation and to connecting with a new generation of luxury beauty consumers. To this end, SK-II has launched several House of Miracles pop-up stores in Hainan, Tokyo, Shanghai, Singapore and the Consumer Electronics Show (CES) in Las Vegas and China International Import Expo (CIIE) in Shanghai. By delivering fun, immersive and highly-customisable skincare experiences, SK-II hopes to provide consumers with a more meaningful shopping experience, where they can be inspired by the power of Pitera and learn about their skin in a safe and engaging way.