Sustainability in Travel Retail
Origins brings ‘Journey of Joy and Renewal’ pop-up to Haikou
Sustainability in Travel Retail
Origins brings ‘Journey of Joy and Renewal’ pop-up to Haikou
The Estée Lauder Companies-owned natural skincare brand Origins recently partnered with China Duty Free Group to host a ‘Journey of Joy and Renewal’ pop-up at the Haikou Mova Mall in Hainan. The animation celebrated the newly-launched fourth-generation formula of Origins’ hero Dr. Andrew Weil for Origins Mega-Mushroom Soothing Treatment Lotion.
The striking animation invited shoppers to discover the world of Origins and its ‘Powered by Nature, Proven by Science’ ethos. It featured several interactive zones inspired by the ingredients of the hero Treatment Lotion.
The animation celebrates the revamped formula of Origins’ best-selling Mega-Mushroom Soothing Treatment Lotion, which was inspired by Adaptogenic medicine
Origins is committed to preserving and restoring the ecosystems that inspire its formulations. Its Green The Planet Initiative supports the work of environmental justice organisations across the world. The project has planted and nurtured 2.12 million trees in Asia, Europe and North America since launching in 2019. That is the equivalent of planting more than 175,000 trees per year.
The pop-up celebrates the revamped formula of Origins’ best-selling Mega-Mushroom Soothing Treatment Lotion. The refreshed formula was inspired by the study of Adaptogenic Herbs. Adaptogens are used in nutrition as a potent stress-resisting ingredient. On the skin, they work alongside the lotion’s Molecular Mushroom Complex, made with Reishi and Fermented Chaga, which reduces skin redness and irritation.
The Origins Dr. Andrew Weil for Origins Mega-Mushroom Soothing Treatment Lotion is 100% vegan and made with 97% natural-derived ingredients. It comes in recyclable packaging made with 100% post-consumer recycled materials.
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The Moodie Davitt eZine Issue 309 | 29 April 2022
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com