Lancôme Travel Retail Asia Pacific partnered with CDFG in March and December. 2021, as well as December, 2019 to host sustainable pop-ups showcasing the Absolue Soft Cream at the CDF Mall. One of the animation’s key features was a striking rose garden, sculpted to form Lancôme’s signature rose logo. The rose garden offered an elegant photo opportunity for shoppers at the CDF Mall. For each photo shared on social media between 1-29 March, Lancôme committed to planting a rose in the Domain de la Rose in the South of France. The rose garden highlighted the skin-revitalising power of the perpetual rose, the core ingredient of the Lancôme Absolue Soft Cream. The animation put special emphasis on Lancôme’s sustainable and biodiversity-conservation initiatives through engaging, educational elements. Shoppers discovered the innovative eco-extraction process used to create the brand’s hero Absolue Soft Cream. They also learned about Lancôme’s rose harvesting process at dawn, which maintains the potency of the flower, while using less water and reducing bio-waste.

To commemorate their visit, shoppers were also given perpetual rose seeds to take home so they could grow their own Lancôme rose gardens. In line with Lancôme’s commitment to using recyclable, refillable or rechargeable packaging, the Absolue Soft Cream Jar has been modified into a rechargeable format, which can be refilled via a dedicated capsule system. “We are pleased to collaborate with China Duty Free Group to create such a purpose-driven journey in Hainan,” added Lancôme Travel Retail Asia Pacific General Manager Stevie Wong. “This Absolue perpetual rose pop-up is a perfect example of how we constantly push our boundaries to reinforce our commitment in formulating a more sustainable future.”