INTRODUCTION

From the Editor

Welcome to a very special edition of The Moodie Davitt Spotlight Series eZine, an edition which shines the light on an artistic collaboration that celebrates a radiant moment in the Swiss landscape. In this edition, we tell the fascinating story behind Swiss prestige luxury house La Prairie and Hong Kong-based multi-media artist Carla Chan's ongoing partnership, which has been renewed for a second year.

For the original launch of the Pure Gold Collection in 2021, Carla Chan was invited for a unique artist residency – a first for La Prairie – at the Monte Rosa Hut in Switzerland, where she was immersed in the beauty of golden hour in the Swiss Alps.

This year, the multi-media artist has once again joined hands with the Swiss prestige skincare house to capture the beauty of Lac Léman, La Prairie’s birthplace in Montreux. The collaboration unveils the next chapter of the Pure Gold Collection and celebrates the launch of the Pure Gold Radiance Nocturnal Balm.

In the following pages, we will tell the evocative story behind 'Fading Space of Dawn', the art installation that resulted from Chan's immersion in La the Becque Art Residency.

Drawing on the unique mountain and lake landscape in Montreux, the artwork blends digital media, augmented reality technology and sculptural mineral elements. It was revealed in Art Basel Hong Kong in Tai Kwun, Hong Kong’s cultural heart. Following its presentation in Hong Kong, Fading Space of Dawn will be showcased at the La Prairie Lounge at Frieze New York in May. This latest artistic collaboration underlines La Prairie’s commitment to supporting female artists from different cultures and disciplines

We also take a closer look on the science that powers the Pure Gold Radiance Nocturnal Balm, and why it marks the next step in La Prairie's sustainability journey.

The Pure Gold Radiance Nocturnal Balm completes the Pure Gold Line. It has been equipped with a special energy-rich nutrient, compounded by La Prairies Pure Gold Diffusion System, enabling a highly-effective nightly skin-regeneration process.

The Pure Gold Collection is also the first line in La Prairie’s portfolio to offer replenishable vessels. The vessels were designed as highly desirably, sculptural objects that were meant to be kept forever.

We sit down with La Prairie Chief Marketing Officer Greg Prodromides who talks about the prestige skincare house’s collaboration with Carla Chan, its commitment to empowering women artists and its mission to offer ‘luxury with a higher meaning’ to women all over the globe.

This is followed by an interview with the artist herself, Carla Chan, who reflects on her inspirations and motivations as an artist. She talks about how the natural landscapes in Lac Léman in Montreux, La Prairie’s birthplace, inspired her latest work, ‘Fading Space of Dawn’, the digitalisation of the art world and how she uses her work to raise awareness about climate change and environmental conservation.

The story of the Pure Gold Radiance Nocturnal Balm , and the artistic collaboration that was inspired by it, is all about renewal and rebirth. We hope that after reading these pages, you too will feel a sense of renewal and inspiration too. We are excited to take you on this journey with us.

- The Moodie Davitt Report Brands Editor & Digital Marketing Manager Hannah Tan-Gillies

Spotlight Series - June 2022

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