Introducing Kérascan

Since its inception in 1964, Kérastase has been offering more than hair products to consumers through leveraging its expertise in professional luxury haircare. As the preferred partner to hairdressers, the brand has always taken pride in offering premium quality products, but also in bringing its advanced knowledge of hair and hair concerns to consumers.

Because Kérastase believes that choosing the best haircare products first requires an in-depth understanding of customers’ hair concerns, the tools used to diagnose these concerns become just as essential as the products themselves. The Kérascan tool helps stylists and customers understand the nature of their hair and the necessary products to treat their specific hair concerns.

In Cannes at the TFWA World Exhibition last October, Kérastase put beauty tech to the fore by bringing a hairdresser and the Kérascan hair consultation tool to its pavilion, giving visitors in-depth hair diagnoses in real time.

The five-minute Kérascan diagnosis uses a high-powered camera to measure hair health and pinpoint concerns from scalp and root to fibre.

L’Oréal Travel Retail Active Cosmetics & Professional Products Divisions General Manager Anne-Laure Lecerf comments, “We are embracing the professional approach with Kérastase. The experience starts with a hair diagnosis, which is crucial to recruiting new people to the channel. Whenever we do a diagnosis, we increase conversion by +30%.”