Genesis
The anti hair-fall solution for a new generation
Currently, the top hair concern among millennials is not one of the usual suspects such as dryness or damage, but hair fall. However, traditional hair-loss products represent only 8% of the market today. This is why Kérastase sought to launch Genesis, a potent anti hair-fall line which addresses the two main causes of hair fall, weakened roots and breakage.
The hair-fall market is dominated by medical products which are predominantly marketed to men. 88% of women experience hair fall and 40% of women do so under the age of 35. Hair fall is triggered by multiple factors: stress, hormonal changes, diet, styling tools, pollution and weather.
Genesis is a revolutionary solution to hair fall. The collection combines powerhouse ingredients in potent formulations that reduce hair fall due to both its prime causes.
With input from hairdressers, nutritionists and dermatologists, the brand has created an advanced protocol to cut down on hair fall instantly and over time. Clinical tests reveal that with continued use, Genesis can reduce hair fall by -84% and enhance fibre strength and retention.
“Aminexil can be used as a cure to counteract hair-fall in the spring and then in autumn, so it offers full, year-round protection of the collagen shaft that surrounds the bulb”
- KÉRASTASE SCIENTIFIC DIRECTOR EDINE AHBICH
Anti hair-fall ritual
The Genesis range offers a four-step ritual to battle hair fall from all sides: bathe, treat, prime and activate
The Anti Hair-Fall Fortifying Shampoo Fine Greasy Hair and Anti Hair-Fall Fortifying Shampoo for Thick or Dry Hair represents the bathing stage.
The Fortifying Anti Hair-Fall Conditioner and Anti Hair-Fall Intense Fortifying Masque make up the treat stage, while the Anti Hair-Fall Fortifying Blow-Dry Fluid comprises the Prime stage.
The Genesis line comes with two complimentary treatment products which make up the Activate stage. The Daily Anti Hair-Fall Fortifying Serum and The Anti Hair-Fall Fortifying Cure for Intense Period of Hair-Fall Ampoules.
Spotlight Series - May 2023