FOR TRAVELLERS IN MOTION
The Perpetual Collection
Crafted through an innovative Solera Vat process, The Perpetual Collection memorably lives up to Glenfiddich’s reputation of being ‘a whisky that never sits still’. The whiskies were matured within Vats that have never been emptied, with each new successive Vat fill building on the flavours of the past, enhancing the liquid’s character, dimension and complexity.
The Solera Vat process was pioneered by Glenfiddich and adds continuous layers of flavour. Glenfiddich only bottles half of the whisky in the Vats before refilling, which means that the Vats always contain remnants of the original liquid.
The line comprises four expressions: Vat 01, Vat 02, Vat 03 and Vat 04. Vat 01 is a 40% ABV single malt. Each Vat in perpetual motion, is constantly refilled to create a whisky with a complex and delicate flavour profile.
The Perpetual Collection Vat 01
Vat 01 offers sweet and spicy notes, with added depth and complexity thanks to its maturation in bourbon and red wine casks.
The collection’s Perpetual Motion theme is brought to life by the vibrant packaging, which represents the dynamism of the Solera Vat process. The packaging features contemporary artwork from Berlin-based Studio A N F, which created the designs using computer-generated code to offer six bespoke pieces of 3D artwork.
“The global travel retail channel is returning with momentum and Glenfiddich has continued to perform exceptionally well, consistently delivering rare and premium offerings to our customers and consumers around the world,” comments William Grant & Sons Managing Director GTR David Wilson.
The Perpetual Collection Vat 02
Vat 02 is a mellow yet complex liquid with 43% ABV. This rich single malt was double matured in oak and Spanish sherry casks and has a smooth and silky finish.
“We are delighted to be able to offer this stunning new exclusive Glenfiddich range of bespoke liquids to the global travel retail channel. The distillery team have done an amazing job of maturing some very fine liquids and we feel the new packaging reflects the energy and passion which each bottle contains. They truly are a reflection of Glenfiddich as ‘A whisky that never sits still’.”
Glenfiddich is rolling out a series of pop-up spaces across selected airports to celebrate the launch. At the pop-ups, travellers are able to explore the collection through an immersive experience which includes collective artworks, tastings and gifting.
The Perpetual Collection Vat 03
Vat 03 has 50.2% ABV and was matured for over 15 years in European oak sherry and ex-bourbon casks. This single malt was non-chill filtered and offers a silky full bodied flavour with warm, spicy notes of marzipan and dark sherry oak.
Wilson adds, “We very much look forward to working with our retail partners in bringing the new Glenfiddich Perpetual Collection to life in store, inspiring our consumers with this innovative premium collection, and supporting the growth plans we all share for the future.”
William Grant & Sons Head of Customer Marketing Global Travel Retail Lindsay Hitzeroth adds, “This is Glenfiddich’s biggest launch in global travel retail in the last decade – the perfect celebration of the world of travel opening back up. A range of whiskies that never sit still, for travellers always in motion.
The Perpetual Collection Vat 04
VAT 04 is 47.8% ABV non-chill filtered blend. It was aged in Oloroso sherry and bourbon casks for 18 years. The expression is Glenfiddich’s most distinguished Solera whisky and offers a deep, rich aroma of oak, ripe orchard fruits and baked apples.
“The time spent at the airport is that exciting moment where the adventure starts; and so, we wanted to give those flying something special to enhance their experience and remind them of their travels. This new range is enticing for all, whether it’s a gift for a maverick loved-one or a treat for oneself, The Perpetual Collection offers travellers a unique moment of enjoyment to capture their life that never stands still.”
Vat 01 (1L) has a RRP of £47 (US$65), while Vat 02 (1L) has an RRP of £57 (US$79). Vat 03 is available for £62 (US$89) and Vat 04 at £90 (US$119). Both Vat 03 and Vat 04 are available in a 70cl format.
Spotlight Series - November 2022