CANNES DEBUT
The Perpetual Collection makes a colourful statement in Cannes
(Left) William Grant & Sons Global Travel Retail Managing Director David Wilson; (right) William Grant & Sons Chief Commercial Officer Doug Bagley
After an understandably modest return in 2021, the TFWA World Exhibition in Cannes bounced back with a flourish this year, a memorable event studded with high-profile launches including William Grant & Sons’ introduction of The Perpetual Collection.
An intimate media preview gave partners and media a first-hand look at The Perpetual Collection and the innovative Solera Vat process used to craft it.
The drinks menu also featured The Perpetual Collection-themed cocktails. They included the Glenfiddich Highball, Glenfiddich Manhattan, Glenfiddich Old Fashioned and Glenfiddich Ginger, which were made with The Perpetual Collection Vat 01, Vat 02, Vat 03 and Vat 04, respectively.
A visual tale
Guests were able to enjoy drams of the four-piece collection over a selection of sushi. Elsewhere, a large digital installation showcased contemporary artwork by Berlin-based Studio A N F, which adorns the packaging of each bottling in the range.
Each bottling was presented on top of an interactive digital screen which guests could access to learn more about the expressions. The screens offered information from tasting notes to the distillation process of each expression and informative detail about the different casks used.
The event was graced by William Grant & Sons Chief Commercial Officer Doug Bagley, Global Travel Retail Managing Director David Wilson and Head of Brand Marketing Global Travel Retail Gwilym Cooke.
At the event, Cooke said: “Speaking to our partners about The Perpetual Collection is really exciting. We think this line is going to appeal to our ever-evolving consumer base within travel retail.”
Spotlight Series - November 2022