FROM THE EDITOR
A whisky that never sits still
Dubbed Glenfiddich’s “biggest launch in global travel retail in the last decade”, it’s clear that The Perpetual Collection — the latest travel retail-exclusive range from the renowned single malt Scotch whisky house— represents an extraordinary step for the William Grant & Sons brand.
In this edition of The Moodie Davitt Spotlight Series eZine, we discover the story behind the collection. It comprises four striking expressions, each designed to underline Glenfiddich’s reputation as ‘the whisky that never sits still’.
Notably, the collection was made using a Solera Vat process, which adds continuous layers of flavour to the whisky by only ever bottling half the whisky in the vats before refilling. This innovative technique – known from its sherry origins in Spain – was pioneered in the whisky world by Glenfiddich. The company said this approach epitomises its philosophy of breaking category boundaries.
We speak to William Grant & Sons Global Travel Retail Managing Director David Wilson about the wider ambitions for The Perpetual Collection in travel retail; how the line captures Glenfiddich’s pioneering spirit; and why striking, immersive and experiential launches like this will shape the future of the whisky category.
We look at an extraordinary #Changi1st as William Grant & Sons, Changi Airport Group and Lotte Duty Free showcase the true power of the Trinity with the launch of the first official The Perpetual Collection animation in Asia Pacific travel retail.
In words and pictures, we highlight the vibrancy of the animation with immersive experiences ranging from a collective digital artwork, whisky tasting and gifting station. We also recap The Perpetual Collection’s well-attended debut at the recent TFWA World Exhibition in Cannes.
William Grant & Sons says that The Perpetual Collection is designed specifically with travellers in mind, with both liquid and design celebrating perpetual movement, a notion brought to life across each pack, symbolising the dynamism of the Solera process.
We hope that this report captures the vibrancy, dynamism and creativity of this collaboration, and that you enjoy our coverage of a memorable travel retail launch in the pages ahead – with dram in hand of course.
Hannah Tan-Gillies, Editor
Spotlight Series - November 2022