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01 The Moodie Davitt eZine 317
02 Estée Lauder
03 Contents
04 Bacardi
05 Trinity Forum Review: Introduction
06 Dufry
07 Trinity Forum Review: Leaders' Perspectives
08 Jaegermeister
09 Trinity Forum Review: Xavier Rossinyol
10 Changi Airport Group
11 Trinity Forum Review: Trinity Panel I
12 Diageo
13 Trinity Forum Review: The Trinity Challenge
14 Mondelez
15 Trinity Forum Review: Vietnam
16 Nestle
17 Trinity Forum Review: The APTRA Exchange
18 L'Oreal
19 Trinity Forum Review: Brand Perspectives
20 Pernod Ricard
21 Trinity Forum Review: Customer Experience
22 Shiseido
23 Trinity Forum Review: Extime
24 Ian Macleod
25 Trinity Forum Review: Airport Projects
26 Perfumist
27 Trinity Forum Review: Investment and Innovation
28 Spotlight
29 Trinity Forum Review: The Metaverse
30 The Moodie Davitt Report
31 Trinity Forum Review: ACI Workshop
32 Trinity Forum Review: Welcome Cocktail
33 Trinity Forum Review: Gala Dinner
34 Trinity Forum Review: Special Award
35 Trinity Forum Review: Social Highlights
36 Trinity Forum Review: Reaction
37 Thanks to sponsors
38 Subscriptions

Pushing the boundaries: The brand perspective

An outstanding session featuring the all-important brand perspective was among the day two highlights at Trinity. Speakers included L’Oréal Travel Retail President Vincent Boinay, Nestlé International Travel Retail (NITR) General Manager Stewart Dryburgh and Pernod Ricard Global Travel Retail Chairman and CEO Mohit Lal.

The Moodie Davitt Report Founder & Chairman Martin Moodie (second left) with (from left) Pernod Ricard Global Travel Retail Chairman and CEO Mohit Lal, L’Oréal Travel Retail President Vincent Boinay and Nestlé International Travel Retail General Manager Stewart Dryburgh

Dryburgh gave an overview of the macro-economic factors that are influencing the travel retail industry. He said: “We’re looking at brighter skies, but it’s going to be choppy. Opportunities do exist, but we must understand the consumer.”

He highlighted the food category as one with rich untapped potential. Contrasting its clear dominance over confectionery in local markets, Dryburgh said: “77% of packaged food is confectionery in travel retail. This creates a huge opportunity for us by leveraging the untapped part of the food pie, especially coffee and wellbeing.”

Stewart Dryburgh: Highlighting the potential of the wider food category

Mohit Lal: Embracing the importance of creating experiences

Commenting on what it takes to win in the wines & spirits category, Lal said: “If you want to win in the wines and spirits world, you cannot win without travel retail. We need to look at what the pandemic has changed. Pre-COVID, travel was seen as an indulgence, but we see now that travel is an essential part of life.”

On the importance of experience, Lal said: “Travellers are no longer concerned about possessing, they are interested in experiences and disposable income will shift towards experience. The headwinds will be there, but the tailwinds of travel will fuel a momentum that will be difficult to manage from a supply point of view. The challenge with travel retail isn’t demand, it’s about supply.”

Addressing how travel retail should deal with unexpected headwinds like the COVID-19 pandemic, Lal said: “Let’s treat the unexpected as the new normal. It’s about building agility around the entire business. As turbulence happens and travel patterns change, how you address retention and investment with agility is what will make you win.”

Boinay spoke about how the group is adapting to the future of beauty today. L’Oréal is seeking to become the ‘Unicornasaurus Rex’ of travel retail, he said, as it continues to push the boundaries of innovation and sustainability.

He said: “We embrace and seek to disrupt with technology. We love disruption and we encourage it. There is no opposition between old world companies like L’Oréal and unicorns. At L’Oréal Travel Retail, we want to become travel retail’s first ‘Unicornasaurus Rex’, a solid and robust old company as well as a disruptive beauty technology company. Travel retail needs disruption and we are here to push the boundaries.”

Vincent Boinay: Pushing the boundaries

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The Moodie Davitt eZine Issue 317 | 22 November 2022

The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com

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