Travel Retail Highlights 1
Reimagined Bvlgari boutique opens with CDFG in Haitang Bay
In this section we feature memorable recent launches, events and campaigns from across the industry, beginning with a major luxury reopenings by China Duty Free Group and Bvlgari in Hainan.
China Duty Free Group (CDFG) has steadily burnished its luxury credentials with a range of new openings and refurbishments across its China network, led by its deeply impressive environments at Sanya International Duty Free Shopping Complex, Haitang Bay, Hainan. Among the latest was the reopening of Italian luxury house Bvlgari’s boutique following an extensive renovation. The store is the only Bvlgari boutique in Hainan and offers an expansive assortment of luxury items. The newer and larger Bvlgari store design is a refined architectural concept developed for the brand by internationally acclaimed architect Peter Marino. It is designed to embody pure Roman style, merging the timeless yet contemporary vision of Rome with the warm and relaxed soul of the Eternal City, CDFG said. The shop front has a sleek and stylish black portal in grand antique marble, while the giant show window in saffron brings the warmth of the apricot sun of Rome, adding a splash of magnetic and exuberant colour.
Blending history and modernity with Bvlgari in Haitang Bay
A decorative mesh with a pattern inspired by the Pantheon, one of the Italian capital’s most famous buildings from the Roman era, built around 2,000 years ago, incorporates another connection with the city to the design concept. Circles and squares in the Pantheon’s floor are used together with the eight-pointed star featured in the Condotti flagship store in Rome, creating a Roman-inspired design unique to Bvlgari. The new boutique at Sanya International Duty Free Shopping Complex represents a significant milestone for Bvlgari in Sanya. CDFG said. “Combining the exquisite jewellery and watches from Bvlgari, and the market-leading retail innovation of CDFG, the new boutique will certainly create a brilliant achievement in the near future.”
[On 17 September Bvlgari unveiled a spectacular global premiere of the Bvlgari Allegra Maxi Shelley in Haitang Bay in partnership with CDFG. The special line of Maxi Shelleys is designed to complement and personalise the exclusive Bvlgari Allegra fragrance collection launched in Haitang Bay in January. Click on the YouTube icon to see the craftsmanship behind the Maxi Shelley and here for our report.]
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The Moodie Davitt eZine Issue 301 | 05 October 2021
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