Travel retail highlights

Life of luxury

“[This] is a spectacular flagship location for Sheremetyevo Duty Free and underlines our aim to offer customers an outstanding and differentiated shopping experience.”

That’s how Oleg Zhytomyrsky, Director Sales Eastern Europe Central Asia at Gebr Heinemann, describes Sheremetyevo Duty Free’s new ‘luxury marketplace’ at Moscow Sheremetyevo Airport [Sheremetyevo Duty Free is a joint venture between Heinemann, the airport and Greenway].

It follows the opening of a “modern, customer-friendly and digital” 3,000sq m walk-through shop and a 500sq m arrivals shop in the new Terminal C.

The ‘luxury marketplace’ features two multi-brand stores across fashion & accessories and watches & jewellery. Gebr Heinemann Director Purchasing Fashion & Accessories Jan Richter said the development was “one of a kind in Russian travel retail. There are a lot of customers here willing to spend on luxury brands.”

Featured brands include Chloé, Ferragamo, Montblanc, Cartier, Omega, Officine Panerai, IWC, Hublot and Longines. An Alexander McQueen boutique will open later this year in a first for the airport.

One of the multi-brand stores houses luxury timepieces and jewellery in a 150sq m space

Another look at the luxury timepieces and jewellery store. Cartier, Omega, Officine Panerai, IWC, Hublot and Longines are among the brands highlighted.

Sheremetyevo Duty Free will open an Alexander McQueen boutique later this year; along with Chloé (left) it marks a first for the airport

The multi-brand fashionstore combines four branded boutiques plus a generic shopping space with sunglasses, watches & jewellery and leathergoods

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The Moodie Davitt eZine

Issue 277 | 24 February 2020

The Moodie Davitt eZine is published 20 times per year by The Moodie Davitt Report (Moodie International Ltd).

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