Travel retail highlights
The Shilla Duty Free Singapore has launched a social media search for a superstar as it celebrates its fifth anniversary at Singapore Changi Airport with a series of dynamic campaigns both in-store and online.
The Shilla Super Star Search is an innovative social media competition that aims to find The Shilla Duty Free Singapore’s next beauty ambassador. The campaign is being targeted towards millennials and is designed to develop up-and-coming beauty KOLs under The Shilla Duty Free umbrella.
The five winners of the Shilla Super Star Search will receive a one-year contract to become the retailer’s exclusive beauty ambassador and receive a S$5000 (US$3,650) cash prize. They will also receive special training sessions with the country’s top KOLs to improve their content creation skills, and attend exclusive events on behalf of The Shilla Duty Free Singapore. The winners will also get the opportunity to collaborate with renowned beauty brands from all over the world.
It’s an inventive way to celebrate an anniversary, and is accompanied by a series of in-store promotions and the launch of five limited-edition beauty kits, which are available exclusively at iShopChangi.com.
The Moodie Davitt eZine
Issue 270 | 25 October 2019
The Moodie Davitt eZine is published 20 times per year by The Moodie Davitt Report (Moodie International Ltd).
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