Summit of the Americas: Review
Spotlight on the Exhibition Hub
We present a snapshot of the key partners that supported this year’s Summit of the Americas, with exhibition booth remaining available for virtual access until 9 May through the links below. By Hannah Tan-Gillies.
Aiko Importers shone the spotlight on Baijiu and its Lucky Cat brand. Lucky Cat also offers a Japanese whisky and a three-piece gift set. Aiko’s portfolio includes Dragonfire wine, Bushido Japanese whisky, Goalong Chinese single malt, Napoleon brandy and other gift packs.
At the Summit, Dubai-based tobacco distributor Al Tounbak highlighted the appeal of its Marble cigarette brand for border shop operators. The brand is already well known in Central America and is targeting further expansion in the Caribbean and Latin America. Al Tounbak is the exclusive distributor of Ashima, Marble and 99 cigarettes, all produced by Yunnan Tobacco International.
American luxury travel leisurewear brand Anatomie showcased its Travel Essentials range and Packing Cube capsules at the Summit. Anatomie works exclusively with easy-care, breathable performance and stretch fabrics that are travel-friendly, wrinkle-resistant and eliminate the need for dry-cleaning and ironing. The brand also hosted an interactive live trunk show at the Engagement Lounge.
Arterra Wines Canada
Arterra Wines Canada promoted its Inniskillin Icewine and Jackson Triggs brands at the Summit of the Americas, with the aim of highlighting Canada as a high quality wine region. Arterra Wines Canada also leveraged the growing popularity of cool climate wines by showcasing its portfolio of leading Canadian brands at the Summit.
Casa AGP (AGPCH)
Mezcal producer and distributor Casa AGP (AGPCH) sought to extend its footprint in the Americas with three brands – El Recuerdo, Zignum and Señor. El Recuerdo boasts a very well-known owner, Ultimate Fighting Championship (UFC) fighter Jorge ‘Gamebred’ Masvidal, whom AGPCH was quick to introduce to stand visitors at the Summit.
Duty Free Global
Duty Free Global once again embraced the virtual format after a highly successful showing at the Virtual Travel Retail Expo last October. The elegant and interactive Duty Free Global virtual stand showcased an eclectic line-up of brands, including Mob33 Gold Heist Premium Rum, Beau Joie Champagne, Gunpowder Irish Gin, House of Sōmrus, Death’s Door Gin and RumChata. Duty Free Global also hosted a memorable social event at the Engagement Lounge.
Essence Corp took Summit visitors on a journey through its history, brands and logistics operations, and proudly introduced the family behind the company. According to the company, its main goal at the Summit was to support both IAADFS and ASUTIL and to showcase its 2021 fragrance launches: Kate Spade, Versace Dylan Turquoise and Moschino Toy Bubble Gum.
Ferrero Travel Market
Ferrero Travel Market focused on best-sellers to offer a win-win strategy for both the trade and travellers at the Summit. New Kinder treats were highlighted as Brand Ambassadors Milky and Schoki declared that ‘journeys are better together.’ Nutella presented an exclusive new look for travel retail and TicTac Travels extended its communication platform to include a new floor stand.
Flor de Caña
Sustainable rum producer Flor de Caña showcased its carbon neutral and fair trade 130th Anniversary Rum and Eco rum at the Summit of the Americas. The fifth-generation family-owned rum company was founded in 1890 and celebrates its 130th anniversary this year.
Haleybrooke International presented a diverse portfolio, with headliners including Broken Shed vodka from New Zealand and Welsh whisky specialist Penderyn. The international line-up included Labouré-Roi and Terroirs Distillers from France, Austria’s Mozart chocolate liqueur and Ireland’s Babco.
La Confitería Delaviuda/El Almendro
Delaviuda highlighted its ‘Making the world a sweeter place’ mission and showcased its broad assortment of traditional Spanish confectionery products at the Summit. The family-owned company put particular emphasis on its new turron sticks and chocolate turron bites, which were designed to offer customers a new way of experiencing turron.
LEGO Group put creativity first and underlined its strong family ties at the Summit. The Danish company is still owned by the Kirk Kristiansen family who founded it in 1932. LEGO also presented a strong sustainability programme, targeting the end of single use plastic in packaging by 2025. It also highlighted its mission to bring learning through play to eight million children each year.
First-time Summit of the Americas exhibitor Loacker shared details of its wafers and chocolate treats with virtual visitors. Leading the line-up was a ‘one pack – six worlds of pleasure’ Classic Wafers Big Mix Pack, which features six packs of best-loved flavours Napolitaner, Cremkakao, Vanille, Milk, Cocoa & Milk and Double Choc.
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*Registered delegates can continue to visit the Summit of the Americas, download digital assets from exhibitors and view the Knowledge Hub and Engagement Lounge sessions in the post-event ‘encore’ period that continues until 9 May, through this link.
The Moodie Davitt eZine Issue 294 | 28 April 2021
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