From the Editor
Scent of the sea
A vast ocean, a voyage into the storm and a man battling the forces of nature — each one an evocative image which reveals the story behind Prada Luna Rossa Ocean, the latest masculine fragrance in the Prada Luna Rossa line. This story is inextricably linked to The America’s Cup, a trophy that celebrates sailing excellence.
The competition brings together technology and the human drive to succeed for a thrilling race against the elements. Italy’s Luna Rossa sailing team was founded in 1997, born from Prada Group CEO Patrizio Bertelli’s own passion for sailing.
Luna Rossa, which means ‘red moon’, is the name of Prada’s sailing yacht, a name shared by the Italian maison’s adventurous masculine fragrance collection.
In many ways, the Prada Luna Rossa fragrance line reflects the same thirst for innovation as Prada's sailing team, a spirit expressed in the new Luna Rossa Ocean fragrance.
The story of Prada Luna Rossa Ocean mirrors the sailing competition’s dynamic clash between man and nature and in the latest edition of the Spotlight Series eZine, we tell that fascinating tale.
It is the story of how Prada Luna Rossa Ocean blurs the lines between artisanal perfumery and cutting-edge fragrance technology and how it is making waves in travel retail too.
In the following pages, we speak to Anne Flipo and Carlos Benaim, the two master perfumers who created the scent from across the vast expanse of the Atlantic Ocean. We also sit down with Prada Beauty General Manager Yann Andrea and L’Oréal Travel Retail Luxe Brands Manager Aglae de Beauregard to discuss the brand’s bold vision for the channel.
We deep dive into the breathtaking Prada Luna Rossa Ocean campaign, which sees American actor Jake Gyllenhaal, described by the brand as a true ocean adventurer, traverse the sea sailing Prada’s Luna Rossa yacht, a sleek black vessel characterised a bright red stripe, a detail which is also reflected in the Prada Luna Rossa Ocean flaçon.
Prada Luna Rossa Ocean is a story about going beyond the limits and opening new horizons in the world of masculine fragrances. We are excited to take you on this voyage with us.
- The Moodie Davitt Report Brands Editor & Digital Marketing Manager Hannah Tan-Gillies
"In the creation of Prada Luna Rossa Ocean, new technologies have opened a field of possibilities to create an exceptional juice that breaks the codes of modern perfumery."
- Master Perfumers Carlos Benaim and Anne Flipo