FROM THE EDITOR
SCENT OF THE SEA
A vast ocean, a voyage into the storm and a man battling the forces of nature — each one an evocative image which collectively reveal the story behind Prada Luna Rossa Ocean, the latest masculine fragrance in the Prada Luna Rossa line. As with other Prada beauty products, this expression is developed and distributed under licence by L’Oréal Group.
This story is inextricably linked to The America’s Cup, a competition and trophy that celebrates sailing excellence. The contest brings together the latest sailing technology and the human drive to succeed in a thrilling race against hardened competitors and the elements.
Italy’s Luna Rossa sailing team was founded in 1997, born from Prada Group CEO Patrizio Bertelli’s own passion for sailing.
Luna Rossa, which means ‘red moon’, is the name of Prada’s racing yacht, a name shared by the Italian maison’s adventurous masculine fragrance collection.
In many ways, the Prada Luna Rossa fragrance line reflects the same thirst for innovation as Prada’s sailing team.
The story of Prada Luna Rossa Ocean mirrors the sailing competition’s clash between man and the elements. Here, in the latest edition of our popular Spotlight Series eZine, we tell that fascinating narrative.
It is the story of how Prada Luna Rossa Ocean blurs the lines between artisanal perfumery and cutting-edge fragrance technology and how it is making waves in travel retail too.
In the following pages, we speak to Anne Flipo and Carlos Benaïm, the two master perfumers who jointly created the scent from across opposite sides of the Atlantic Ocean.
We also sit down with Prada Beauty International General Manager Yann Andrea and L’Oréal Travel Retail Luxe Brands General Manager Aglaé de Beauregard to discuss the brand’s bold ambitions for the channel.
”In the creation of Prada Luna Rossa Ocean, new technologies have opened a field of possibilities to create an exceptional juice that breaks the codes of modern perfumery”
- Master Perfumers Anne Flipo and Carlos Benaïm
We also deep dive into the breathtaking Prada Luna Rossa Ocean campaign, in which American actor Jake Gyllenhaal, described by the brand as a modern adventurer, sails the Luna Rossa into a ferocious storm before an important encouter. The sleek black vessel features a bright red stripe, a detail reflected in the Prada Luna Rossa Ocean flacon.
Prada Luna Rossa Ocean is a story about going beyond the limits and opening new horizons in the world of masculine fragrances. We are excited to take you on this dual land and sea voyage with us.
- The Moodie Davitt Report Brands Editor & Digital Marketing Manager Hannah Tan-Gillies