TRAVEL RETAIL
Leveraging dermocosmetics excellence
In travel retail, La Roche-Posay is leveraging its position as the world’s top dermocosmetics brand with a special focus on its new suncare innovation Anthelios UVMune 400. The roll-out underscores its wider mission to offer effective, science-backed skincare products that care for both people and planet.
In line with this mission, La Roche-Posay has been transitioning to eco-conscious suncare tubes in travel retail. L’Oréal Travel Retail Dermocosmetics & Professional Products Divisions General Manager Anne-Laure Lecerf comments: “We have a role to play in sustainability. Last year, we rolled-out carton tubes which represents -70% reduction in plastic use for La Roche-Posay. We have also introduced new formulas with UV filters that don’t harm marine life.”
The company has also been spreading its Fight With Care and Save Your Skin messages through blockbuster animations in global travel retail. These animations, featured below, not only leverage La Roche-Posay’s dermocosmetics expertise but also tap into its strong relationships with the dermatological community.
Fight With Care
In October 2022, La Roche-Posay joined the fight against skin cancer with the ‘Fight With Care’ animation in Paris Charles de Gaulle and Paris-Orly airports.
The pop-up raised awareness about the side effects of cancer on the skin through various educational elements. La Roche-Posay trained over 200 beauty advisors for the campaign, which successfully supported over 100 cancer patients in need.
The initiative was supported by a high-profile digital media campaign in both airports which ran from 22-28 October 2022. Seven shops turned blue to join the campaign, while QR codes helped amplify the message at various touchpoints. La Roche-Posay distributed over 3,000 leaflets on the effects of cancer on the skin. Overall, the campaign reached over two million travellers.
Commenting on the campaign, Lecerf says: “Last summer, we launched a big La Roche-Posay campaign across all Paris airports which ran across 421 digital screens. Over 200 La Roche-Posay Beauty Advisors were trained and 100 Caregiver Boxes, containing the brand’s certified cancer support products, were distributed.
“The campaign educated travellers about protecting their skin against cancer and underlines our mission to act for good. We have a role to play and it’s not just about selling products.”
In May 2023, during Melanoma Awareness Month, La Roche-Posay Travel Retail EMAI teamed up with Gebr. Heinemann, Tax Free Norway and a local non-profit organisation Melanomforeningen – a Norwegian organisation for victims and survivors of melanoma – to raise awareness about melanomas.
The week-long campaign, which ran in partnership with Tax Free Norway and Oslo Airport, underlined La Roche-Posay’s mission to raise awareness about skin cancer detection and prevention. It hosted dermatologist Dr Karina Hansen, who educated travellers on the dermatologist-approved ABCDE method of mole self-examination.
The campaign also featured a quiz, which offered free sunscreen samples and educational leaflets. Over 2,000 samples were distributed during the campaign’s run.
La Roche-Posay supported the campaign with an Out-of-Home media campaign, which took over several airport screens. The campaign highlighted the importance of daily sun protection and drove awareness for Anthelios UVMune 400.
#Saveyourskin: La Roche-Posay encouraged travellers in Oslo Airport to book a mole check led by Dr Karina Hansen
#SAVEYOURSKIN
On 25 May, La Roche-Posay invited ten skin influencers to visit the airport and learn more about skin-cancer prevention and the harmful effects of prolonged sun exposure from Dr Hansen.
The influencers also discovered La Roche-Posay’s newest sun protection innovation, Anthelios UVMune 400, which was showcased via three different high-profile promotions at Tax Free Norway’s Oslo East, Oslo North and Oslo Travel Value shops.
Spotlight Series - September 2023