THE HARMONY OF YOUTH
SKIN CAVIAR HARMONY L'EXTRAIT
THE PILLAR OF HARMONY
The Skin Caviar Harmony L’Extrait is La Prairie’s latest skincare breakthrough.
The new formula has been infused with Caviar Infinite, a potent blend of proprietary caviar ingredients combined with a high-efficacy active that strengthens and densifies the skin.
Caviar Infinite is the result of La Prairie’s collaboration with a Swiss bioanalytical laboratory, which developed new test protocols to study skin ligaments.
Skin architecture comprises both horizontal and vertical elements, with skin ligaments representing the latter. Skin ligaments make up the strong network of the hypodermis and are essential to the stability of the skin. With age, skin ligaments weaken, resulting in wrinkles and face sagging.
A SKIN CAVIAR RITUAL
The Harmony L’Extrait is designed to lift and firm the skin and fortify skin ligaments. It has been formulated with micro-fluidic technology that melts the serum’s microbeads into the surrounding gel upon application.
The innovative bead-in-gel texture immediately has a tensing effect on the skin. Over time, the formula tightens the skin, reshapes skin contours and reduces wrinkles, creating a brighter and more youthful complexion.
The Skin Caviar Harmony L’Extrait is the latest addition to La Prairie’s Skin Caviar ritual. It is applied after the skin has been cleansed, toned and primed with the Skin Caviar Essence-in-Lotion. It is followed by the Skin Caviar Liquid Lift and Skin Caviar Luxe Cream, whose effects are boosted by the Skin Caviar Harmony L’Extrait.
LA PRAIRIE PRESENTS
To celebrate the launch, La Prairie has unveiled an immersive virtual experience that brings the Skin Caviar Harmony L’Extrait to life.
The virtual showroom comprises three main zones: the Innovation Showroom, Virtual Exhibition and Caviar Lab.
At the Innovation Showroom, visitors can discover the Skin Caviar Harmony L’Extrait through an evocative campaign film and educational science film. They can also book a bespoke skincare consultation or be directed to the La Prairie website to shop the product.
At the interactive Caviar Lab, La Prairie takes visitors on a journey through its many skin caviar innovations down the years and the products that have resulted from each breakthrough.
Finally, the Virtual Exhibition zone serves as a digital gallery where visitors can discover the works of the five female artists from the Women Bauhaus Collective. They are greeted by award-winning Dutch designer Sabine Marcelis, who was the Collective’s mentor.
Spotlight Series - November 2022