The Front Line

Employer’s comments: Philip joined Dubai Duty Free in February 1987. His exemplary work performance was recognised when he received numerous awards as Employee of the Month. Loyalty and dedication to his job defines his service for 32 years in the company.

He has been assigned in different areas and presently works as dedicated staff in Pernod Ricard, where he has been since 2005. He selflessly imparts his product knowledge to new staff and helps all types of customers who purchase liquor in the shop. He never fails to serve his customers by patiently answering their queries and giving recommendations, proving his integrity in selling.

As an individual, Philip serves as the ‘big brother’ of today’s generation. He shares his experiences and gives advice to his colleagues. He is able to inspire them and is respected by everyone in the team. He always remains calm, is fun-loving, reliable, and can cope with the pressure of reaching his target.

Philip's comments: “Sincerity and passion to work is the key to being successful in the field of sales and customer service. Every customer has my utmost attention and empathy, and seeing the smile on their faces makes me enjoy every day of my life as sales assistant.”