Why it’s good to be bad

Do women really prefer Bad Boys? Travellers at Barcelona El Prat Airport are set to find out in Carolina Herrera’s latest dynamic pop-up installation.

A 24sq m pop-up located in front of the Dufry store in Terminal 1 is promoting the brand’s masculine Bad Boy fragrance, and is running until early 2020.

The activation features plenty of Puig’s experiential innovations, most notably the AirParfum fragrance station, a patented fragrance discovery tool that transforms purified air into fragranced air, allowing for an overall improved olfactory experience without saturating the nose.

It also features a digital touch-screen where visitors are invited to ‘wake up their inner Bad Boy’. The screen ignites lightning bolt visuals on both the screen and the digital flooring, as well as a golden lightning bolt in 3D.

Final touches include the chance for travellers to take home their ‘bad boy memories’ via a selfie zone, or take photos in a touch-activated double-sided sequin wall.

There is a wealth of innovation here, all in aid of creating memorable customer experiences, proving that it’s good to be bad.