#thinkpinkTR

We urged the worldwide travel retail community to turn pink this month and the #thinkpinkTR campaign started at the TFWA World Exhibition in Cannes.

Our team wore one pink item (at least) throughout the Cannes event. Co-owners Martin Moodie and Dermot Davitt wore pink socks donated by Happy Socks and gave away pairs to retailers they interviewed.

Everyone was encouraged to wear a pink item or ribbon at the Opening Cocktail, which in its own way supported the campaign with startling pink fireworks included in the beachfront event.

For the most stylish pink outfit in Cannes we are donating US$1,500 to the breast cancer charity of the wearer’s choice. It was a difficult decision but we believe that Fazer Senior Marketing Manager Kirsi Nordberg is a deserving winner. She chose to wear clothes in various shades of pink and also wore the pink cancer ribbon throughout the entire exhibition.

Ms Nordberg told The Moodie Davitt Report that supporting the Pink Ribbon campaign is part of the Finnish confectionery company’s DNA. Its Geisha brand is a sponsor of events organised by local associations in Finland, Sweden, Estonia, Latvia and Lithuania.

We have also donated a spread of advertising in The Moodie Davitt eZine to the brand with the best #thinkpinkTR touch on their Cannes stand.

Again a difficult choice, it was a close competition between bold displays from Hershey’s Kisses, Tous, Al Nassma and Murad, among others. Hershey deservedly takes the prize but to underline our support for the campaign we also offered our three runners-up a complimentary advertisement (these can be viewed later in this issue or in issue 270, to be published next week).

Many individuals, brands and retailers did what they could to support the campaign and pink was a huge feature of this year’s TFWA World Exhibition, in themed evenings for brands and companies including Interparfums and Anthon Berg. Even TFWA’s Le Premium night was a pretty pink affair.

Keep it up! The campaign will continue at The Trinity Forum in Doha later this month. Trinity hosts Qatar Airways, Hamad International Airport and Qatar Duty Free (together with Qatar Aviation Services) are supporting the fight against breast cancer with a series of awareness events and giveaways throughout October. The Trinity Forum Opening Cocktail will turn pink, courtesy of hosts Qatar Airways, Qatar Duty Free and Hamad International Airport and Platinum Partner Diageo Global Travel, which will offer Baileys Strawberries & Cream in pink glasses, while two of the bars will be pink.