Travel retail highlights
A Joy-ful journey in Japan
Parfums Christian Dior is continuing the travel retail roll-out of its Joy by Dior feminine fragrance. This time, a pop-up store has launched in partnership with DFS Group at T Galleria by DFS, Okinawa in Japan.
The store aims to take travellers on a multi-sensorial journey, with touchpoints encompassing virtual reality, an interactive 'Joy wall', and a cabin featuring fragrance diffusers and LED screens displaying a starry night sky.
Ode to Joy: The Dior pop-up at T Galleria by DFS, Okinawa enjoys a prime position in the elegant store.
Dazzling display: Joy by Dior and a range of make-up including the new Rouge Dior Ultra Rouge.
The Moodie Davitt e-Zine | Issue 248 | 28 September 2018