Setting an Imperial standard at Moscow Sheremetyevo
A marker for beauty
The extended space has benefited P&C in particular, which accounts for around 50% of the duty free business at Sheremetyevo. Fragrances are the big driver, followed by skincare (which is growing fast) and make-up. Highlights include stunning Chanel and Dior installations towards the front and impressive back wall displays from Estée Lauder, Lancôme, YSL, Clarins, Shiseido, Guerlain and others. Importantly, many brands have introduced their full high-end and exclusive ranges to meet the demand among Russian travellers. This is matched by a strong dedicated zone for niche luxury fragrances – immensely popular among Russian shoppers – including Kilian, Atelier Cologne, Memo, Moresque, Byredo and Clive Christian.
Captivating the consumer through branded beauty in Terminal E.
The Moodie Davitt e-Zine | Issue 248 | 28 September 2018