The Shilla Duty Free • Beauty&You

Talking Point

Making men a central Element

The men’s beauty zone is home to many first-to-market and exclusive to HKIA brands

There are some lovely design touches (UK partner designhouse was a key influence here). The petal motif on the ceilings offers a guide and even a natural feel to certain areas, with the Curated Zone acting as the centrepiece and the ‘leaves’ flowing out from there. This splits the store into easily recognisable zones – important in a location where ceiling heights only touch 2.4m. There is smart use of what was not all easy space to work with. One pillar in the centre of the store that could have acted as an obstacle has been turned into a display for virtual make-up, housing MAC Lips and proving a big attraction.

The Moodie Davitt Report • The Online Magazine • October 2018