TimeVallée x Gübelin
A return to the home of Swiss watchmaking
TimeVallée has partnered with Swiss jeweller House of Gübelin to open the first TimeVallée boutique in Switzerland.
The Lucerne flagship is characterised by sophisticated in-store design, luxurious in-store experiences and dazzling product displays. The store is equipped with interactive digital tools that invite shoppers to deep dive into the world of watches and jewellery and learn more about each of the watchmaking maisons on offer.
The TimeVallée Schweizerhofquai location offers an extensive selection of over 20 renowned brands as well as Watchfinder for premium pre-owned watches in an area of more than 1,000sqm.
TimeVallée CEO Michael Guenoun commented, “This first TimeVallée flagship store in Switzerland represents an exciting new destination for luxury enthusiasts and prestige watch connoisseurs in the most famous Lucerne area.
“We are pleased to partner with the House of Gübelin for this unique exceptional retail experience in Switzerland offering the best selection of luxury watches.”
TimeVallée’s mission is to showcase the heritage and savoir faire of Swiss watchmaking and to offer watch enthusiasts an exceptional assortment of luxury watches, buoyed by outstanding customer service. TimeVallée seeks out acclaimed partners globally to implement its innovative watchmaking concept on-site, which is exactly the case with its recent partnership with Gübelin.
Perfect partners
“Our partnership with TimeVallée broadens the position of the House of Gübelin, diversifies our company and offers a wide range of brands in Lucerne,” added House of Gübelin President Raphael Gübelin.
“We are convinced that the international approach, innovative concept, high quality interior design and the digital possibilities are in line with our image and activities. The new opening also demonstrates our commitment to Lucerne. We are investing in Lucerne and want to contribute to establishing Lucerne further as a high-end travel and shopping destination.”
Perfect partners
“Our partnership with TimeVallée broadens the position of the House of Gübelin, diversifies our company and offers a wide range of brands in Lucerne,” added House of Gübelin President Raphael Gübelin. “We are convinced that the international approach, innovative concept, high quality interior design and the digital possibilities are in line with our image and activities. The new opening also demonstrates our commitment to Lucerne. We are investing in Lucerne and want to contribute to establishing Lucerne further as a high-end travel and shopping destination.”
Lucerne is the heart of Switzerland’s watchmaking industry. Lucerne’s connection to luxury watchmaking dates back to the mid-19th century, when the first luxury hotels opened on the Schweizerhofquai. Guests at the hotels had a special appreciation for high-quality Swiss watches, creating demand in the area.
“Lucerne is already known as a destination for watches. But we want to put the city on the map internationally. What Milan and Paris are to the fashion industry, we want to make Lucerne for watchmaking,” Gübelin added.
“Since 1854, our Swiss, family-owned company has been deeply rooted in Lucerne and we are very familiar with the market and the customers’ demands.
The TimeVallée x Gübelin store in Lucerne represents a homecoming for the Richemont company, whose goal is to share Swiss watchmaking craftsmanship and heritage with the world
Spotlight Series - February 2023