Travel Retail Highlights
Global brands served with a local twist
Pernod Ricard Global Travel Retail has partnered with Lotte Duty Free to unveil two Singapore-themed expressions from Royal Salute and Martell exclusively at Changi Airport, starting last month. The Royal Salute 21 Year Old The Signature Blend Singapore Edition and the Martell Cordon Bleu World Cities Singapore Edition are the latest exclusive blends to be added to Pernod Ricard GTR’s blended Scotch and Cognac portfolios. The Royal Salute Signature Blend Singapore Edition comes in a gift box that features the Royal Salute Lion sitting on top of the Supertree Grove at the Marina Bay Sands. The box also references Singapore’s major landmarks and native botanicals including the famous Singapore and Queen Orchids. The Martell Cordon Bleu World Cities Singapore Edition is the first city exclusive in the Cordon Bleu range, which is the Cognac house’s best-selling line in travel retail. The bottling features an evocative drawing of Singapore’s skyline alongside a flying swift, which is the brand’s logo.
Packing for the limited-edition expressions is infused with local inspiration. (Left) Martell Cordon Bleu World Cities Singapore Edition; (right) Royal Salute 21 Year Old The Signature Blend Singapore Edition.
The Martell and Royal Salute Singapore City-exclusive expressions each have their own distinctive wall displays
To celebrate the exclusive releases, Pernod Ricard Global Travel Retail and Changi Airport are hosting an immersive pop-up at Terminal 3 Departures throughout March and April. The pop-up invites travellers to discover Pernod Ricard’s powerful portfolio of brands. The store is dressed in lush greenery and features wall-to-wall products from Absolut, Chivas, Ballantine’s, The Glenlivet and Secret Speyside. The Royal Salute and Martell Singapore City expressions are highlighted at the store’s high-profile centre display. Comment: Pernod Ricard Global Travel Retail’s City Editions deliver a local twist to the company’s global brands, and the latest to appear do so at an opportune time – as Singapore’s travel market opens up. They boost the luxury spirits credentials of the Lotte Duty Free offer at Changi Airport, and add further all-important elements of novelty and collectability to the range.
The Moodie Davitt eZine Issue 308 | 13 April 2022
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