Contents
Lending a new dimension to ‘Social Retail’: Publisher Martin Moodie introduces this special edition by analysing a concept and a partnership that he says takes travel retail into new territory
‘The Line is the Ride’: How SK-II turned the perennial turn-off of the queue into an integral part of the experience as part of a dazzling collaboration with China Duty Free Group in Hainan
Introducing the ‘VS’ Series: Merging animation, story telling and live action with purpose
Keynote interview: Senior SK-II executives talk about serving not selling and how brands can be a purpose for good
SK-II STUDIO: The story of a pioneering content & film hub
SK-II CITY: Come on a journey of discovery to the enchanting world of SK-II, inspired by Tokyo’s iconic Shibuya crossing
#CHANGEDESTINY: Watch each episode of the ‘VS’ Series as extraordinary women overcome unrelenting social pressures
© Published by The Moodie Davitt Report
Writer and Editor: Martin Moodie
Design Director: Kiran Ghattaura
© The Moodie Davitt Report is published by Moodie International Ltd. and is a registered trademark. All rights reserved.