Contents
04
From the Editor: The Moodie Davitt Report Brands Director Hannah Tan-Gillies introduces this special edition which explores Nestlé International Travel Retail’s (NITR) ambition to make food the #1 most purchased category in travel retail.
05
As NITR continues its mission to have food in 50% of all baskets by 2030, we give a recap of the company’s food #1 journey so far and highlight the power of food as a category growth driver.
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Interview: NITR General Manager Stewart Dryburgh talks about how the VERSE model is reshaping the food category. He also discusses how NITR is leveraging new opportunities in coffee and wellbeing via vitamins, minerals, herbal and supplements.
09
Value: We present recent examples of how NITR is delivering value in travel retail with case studies from KitKat and Smarties.
09
Engagement: Engagement pre-, during and post-trip is a key pillar of the VERSE model and a necessary tool to address falling conversion. We present the KitKat Live Your Break campaign, which exhibits NITR’s end-to-end approach to customer engagement.
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Regeneration: We explore how NITR is promoting regeneration through sustainable packaging, responsible sourcing of raw materials and minimising its carbon footprint.
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Sense of Place: NITR believes that food can champion Sense of Place by combining local specialities with in-store theatre to create authentic experiences. We present recent examples of how NITR is delivering Sense of Place through food.
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Execution: NITR and long-time collaborator Portland Design join hands to create ‘The Emporium of Goodness’ — a concept which the partners are calling ‘the antidote to apathy’.
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What Nestlé can offer: The assets that the world’s number one food company can bring to the table to ignite food category growth.
©Published by The Moodie Davitt Report
Writer and Editor: Hannah Tan-Gillies
Designer: Hannah Tan-Gillies
© The Moodie Davitt Report is published by Moodie International Ltd. and is a registered trademark. All rights reserved.
Spotlight Series – September 2023