Spotlight Series: Inside this issue
03
From the Editor: Dermot Davitt reflects on a memorable visit to Morpho Travel Experience in Costa Rica and sums up the company’s values and points of difference.
04
The journey so far: A brief history of the company, including key milestones along the way.
05
Keynote interview: CEO Adriana Echandi talks culture, consumers and extending the Morpho Travel Experience reach across more markets in Latin America & Caribbean.
06
A diverse diet: How the group views the potential of food & beverage within its operations.
07
The store experience: The range of emotions kindled by a visit to a Morpho store makes its environments something special, as we discover.
08
Next steps in Santiago: Chile is a big focus for the group in 2023, with an ambitious project to develop The Plaza at Santiago Airport’s International Terminal leading the agenda.
09
Knowing the customer: Using data to segment, understand and better target key consumer groups is top of mind for Morpho management.
10
Supporting artisanal communities: Some of the stories behind Comunidad Latinoamericana de Artesanos, through which Morpho Travel Experience seeks to preserve the cultural legacy of Latin American arts and crafts.
11
Giving back: How Morpho seeks to support people and planet across its network.
12
Diversity, inclusion and empowerment: Inclusion sits at the heart of the company’s values, as we found out on our recent visit.
©Published by The Moodie Davitt Report
Written and edited by Dermot Davitt
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