Travel Retail Highlights II
Puig and Motta Internacional amplify Herrera Beauty launch in Panama
Puig and Motta Internacional (operator of Attenza Duty Free) recently unveiled Herrera Beauty and new-look Carolina Herrera counters at Panama Tocumen International Airport with a dash of colour and pizzazz.
Herrera Beauty is the brand’s first ready-to-wear line of customisable makeup that incorporates lip, eye and complexion products. The line offers a wide range of textures and finishes with many products available in refillable formats.
The impactful new Carolina Herrera counters are located in the Attenza Duty Free stores in Terminals 1 and 2. They are dressed in the brand’s signature red colour palette and offer the Herrera Beauty makeup collection alongside a selection of travel retail-exclusive products and the brand’s key fragrance pillars. These include Good Girl, Bad Boy, 212 and CH.
A dynamic VIP event celebrated the launch of Herrera Beauty at Attenza Duty Free – teaching guests how to achieve signature Carolina Herrera makeup looks
Travellers can also discover six playful floral scents called Luckycharms at the counters. Each Luckycharms two-toned bottle comes with a customisable Herrera Beauty charm as a gift with purchase.
Comment: This latest Carolina Herrera launch at Tocumen Airport combined theatre, surprise and a strong digital component. The brand’s counters are equipped with Puig’s latest beauty tech innovations including the Carolina Herrera Magic Mirror, Virtual Try-On and the Product Configurator.
The latter is an omnichannel feature that enables premium product personalisation in-store. With this tool, travellers can personalise their Herrera Beauty purchases with a range of vibrant cases, tassels, bangles and charms.
The investment builds on Carolina Herrera’s strong presence in the Americas, amplified by a big marketing campaign at the airport and via social media.
(Left to right) Motta Internacional Chief Executive Officer Agustin de la Guardia, Tocumen International Airport Advisor to General Manager Elias Bardayan and Puig Travel Retail Americas General Manager Felipe Grant share a toast at the vibrant beauty event
The customisable and refillable Herrera Beauty collection gets a starring role at the new-look counters
(Left to right) Puig LATAM Commercial Director Jonathan Romano, Motta Internacional Vice President Luxury Division Roberto Perez, Puig Travel Retail Americas Marketing & Retail Director Juliana Lizarazo, Motta Internacional Board Member Carlos Alberto Motta, Motta Internacional Chief Executive Officer Agustin de la Guardia and Puig Travel Retail Americas General Manager Felipe Grant
Guests were treated to Carolina Herrera Alegria-inspired cocktails at the launch event
(Above and below) Carolina Herrera proves ‘It’s good to be bad in Panama’ with the Good Girl Blush campaign reaching over 5 million impressions on social media
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The Moodie Davitt eZine
Issue 326 | 11 September 2023
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