Groupe ADP
Extime (III) – Walking the new space at CDG Terminal 2 B/D
Media guests on 2 February were also introduced to the first ‘Lifestyle’ terminal under the new concept, at the T2 B/D Connector. Although not yet rebranded to Extime (this will take place in coming weeks), it has been remodelled with a younger, mainly European and Schengen traveller in mind.
Extime Duty Free Paris Executive President Guy Bodescot said: “It’s a terminal that reaches out to everyone, serving sunny destinations and easyJet as a key airline – and our offer and merchandising reflects that.”
The first Extime Lifestyle Terminal, T2 B/D showcases integrated dining and shopping
Food, gastronomy and confectionery are central features. In beauty makeup sits at the core, with products geared towards younger customers.
Bodescot said: “You need the big names but they are a destination; in the centre the first products they see are the new innovations or trendy, easy priced lines.”
A free barber service adds a talking point too. Bodescot said: “For some younger travellers, shopping is perceived as boring but here is something that fills the time and is fun. It stops people and is a drive to purchase in fact. Because it’s free they do buy other things – and there are gifting, whisky and beauty brands all around. The barber concept actually generates very high levels of conversion.”
B/D is in being upgraded with a more premium offer as profiles change. With the closure of terminals A and C, this space now houses more French Caribbean, US and Israeli flights, all of which deliver strong average spends.
The T2 B/D Connector brought to life in video from The Moodie Davitt Report
Extime Duty Free offers L’Ultime, a VIP salon where travellers can be introduced to new or exclusive lines through personal services. Any customer can be hosted by the sales assistant, not only to introduce them to a high-ticket items but also in the case of a special anniversary or reason for travel, regardless of spend.
Bodescot said: “L’Ultime has an incremental effect. The average transaction is four times what it would be outside – but really service is the key here.”
With these new customers the duty free share is increasing to around 60% currently. With new brands coming to multibrand fashion or other categories, the expectation is that spends can rise further.
China’s return
Groupe ADP management is excited about the return of Chinese travellers, though these remain modest for now. France is not on the list of China-approved destinations in Europe for outbound group tours, though once the French government drops testing requirements – anticipated in Q1 – the barriers may ease.
Currently CDG only has six direct flights a week to China, compared to 120 pre-crisis. The airport company excepts this to rise to between 40 and 50 over the Summer. Air France alone has scheduled daily flights to each of Beijing and Shanghai in the Summer season. Negotiations with Chinese airlines should deliver many more.
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The Moodie Davitt eZine Issue 320 | 10 February 2023
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com