Travel retail highlights

Making its mark

Once reserved for special guests to the brand’s distillery in Kentucky, Maker’s Mark is now sharing a rare expression of its super-premium American whiskey with global travellers.

The limited-edition Maker’s Mark 101 is the brand’s first travel retail-exclusive. It is bottled at a higher proof, delivering what the brand says is a bolder taste.

The expression builds on the travel retail success of Maker’s Mark Original and responds to consumers’ desire to discover new products and explore the fast-growing American whiskey category, the company claims.

The expression features a gold bottle decoration alongside the brand’s Maker’s Mark hand-dipped red wax seal.

The Moodie Davitt e-Zine | Issue 250 | 30 October 2018