Travel retail highlights

The spirit of internationalism in a single box

What a ‘Rumtastic’ idea. In a shopping environment where many travellers are seeking out new experiences, why not offer multiple tastes rather than just one? Fast-growing Indian spirits producer Wild Tiger Beverages is unveiling a new collection of rum miniatures into travel retail.

The ‘Rumtastic Rum Box’ includes 20 different rums from countries in six continents. It is a neat (and neatly packaged) idea and the company says it has already received numerous pre-orders from major travel retailers.

Countries represented include Australia, Antigua, Barbados, Denmark, Indonesia, Panama, Belize, Brazil and Mauritius. Wild Tiger’s own rum, Wild Tiger Special Reserve, represents India.

The Moodie Davitt e-Zine | Issue 247 | 24 September 2018