Travel retail highlights

Finding a home in travel retail

Jo Malone London is already a popular stop-off point for many duty free cosmetics shoppers. The brand will be attracting even more attention at Heathrow Terminal 2 after unveiling its biggest-ever travel retail activation (in partnership with Heathrow Airport and JCDecaux Airport).

Decorated with 158 hand-crafted gift boxes and a 1.6 metre bow, the Travelling Townhouse is a shrunk-to-size recreation of the brand’s Georgian townhouse in London. The eye-catching installation will be housed in the departures lounge until February.

Travellers are being invited to pop into one of the boxes to take part in a digital game, with the chance to win a fragrant gift – redeemable with purchase at the nearby Jo Malone London boutique. The installation will also promote the brand’s latest launches, from limited edition fragrances to its Christmas campaign.

The Moodie Davitt e-Zine | Issue 246 | 14 September 2018