Travel retail highlights
“Who will you make happy today?” It’s an interesting and engaging campaign slogan, and one which Lancôme Travel Retail Asia Pacific, The Shilla Duty Free and Changi Airport Group attempted to embody in a pop-up store at Singapore Changi. Lancôme was unveiling its new feminine fragrance, La Vie Est Belle Flowers of Happiness, in a major world-first launch at the airport. Happiness at the pop-up was shared through a variety of interactive and immersive features, including a cocktail bar serving four blends inspired by Lancôme fragrances, and a digital photobooth. Most intriguing of all though was an interactive sampling machine that recommended Lancôme fragrances based on travellers’ personal preferences, and offered the fragrance samples in a pair for sharing with a loved one.
Trinity partnership: (Left to right) Changi Airport Group General Manager of Advertising, Marketing and Promotions Edwin Lim; Changi Airport Group Senior Vice President of Airside Concessions Teo Chew Hoon; Lancôme Travel Retail Asia Pacific Southeast Asia Area Manager Christine Yan; The Shilla Duty Free Vice President of Global Merchandise Division Raelene Johnson; and The Shilla Duty Free Managing Director Phil Yoon.
The Moodie Davitt e-Zine | Issue 246 | 14 September 2018