Travel retail highlights

Life and StrongSouls

Experiences, sampling and skin immunity checks were on the agenda as Shiseido stepped up its #StrongSouls campaign in August in Japan. The brand’s travel retail promotion for a limited edition of its 24-hr Defense Mist Duo line took in locations such as Narita, Kansai, Fukuoka and Chubu Centrair airports and Lotte Duty Free Ginza in Tokyo’s renowned downtown shopping district.

Popping up in style: High-profile Shiseido promotions have featured in several Japanese travel retail outposts. Pictured is one at Kansai International Airport.

The Moodie Davitt e-Zine | Issue 246 | 14 September 2018